Star Trek Beyond: a tale of two trailers



In a long history of Star Trek movies, going all the way back to the original Motion Picture, this was the first one that I seriously thought about skipping:

I hate to see a good franchise shoot itself in the head, and by the looks of the trailer, Star Trek Beyond was going to do exactly that. The movie was directed by Justin Lin, who is partially responsible for the never-ending Fast & Furious series. Trekkies across the globe were a little worried about the director, given his track record to date, and the trailer didn’t help: I thought I was watching Fast & Furious 15 – Romulan Drift.  It looked like the film makers had missed their target audience by a light year. But rather than release the film and accuse the fanbase of being alien-hating mysognists (like the makers of the new Ghostbusters flick would have done), they revamped the trailer and tried again.

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